CHUM Fruit Bites, based in Limerick, Ireland, announced an expansion into the United States. The all-natural fruit snack company was founded in 2017 with a commitment to making healthy snacks available worldwide while also supporting the mission of WildAid to save endangered species. A new website to support the US market has gone live at with free shipping on orders of six or more packs. 

Benjamin Bartley was inspired to start the company after his youngest son experienced tooth decay. He felt compelled to take a closer look at how much sugar and artificial ingredients were in his kids’ snacks. Having worked for GoGo squeeZ, he understood the benefits of healthier natural snacking options and wanted to give parents like himself a better choice within the world of confectionery.

CHUM is dedicated to creating all-natural fruit snacks with no artificial ingredients, added sugars, or colors. The company also prides itself on picking fresh fruits in season and using them in their rawest form. CHUM Fruit Bites are baked slowly at a low temperature, making sure to retain all the goodness nature has to offer.

Bartley wanted to incorporate his passion for protecting animal life and the planet into the company. For many years, Bartley has been an active force for shark conservation and started a charity called Sharksavers, which was eventually rolled into WildAid, a non-profit organization devoted to ending illegal wildlife trade. His love for sharks inspired the brand name “CHUM,” as he thought of using the shark snack terminology when making his own snacks. At the same time, it also means a close friend, which perfectly described how he felt about these animals.

CHUM Fruit Bites are vegan, gluten-free and Kosher and available in a variety of flavors, including strawberry, peach, apple, berry, and mango.