Digital items top consumers holiday gift lists and in the spirit of the season Cargill’s Global Edible Oils business is putting the power of digitalization at its customers’ fingertips. This month the company is launching MiApp in North America, Cargill’s Market Intelligence mobile application, which provides customers with continuous visibility on global commodity prices that can immediately impact the cost of edible oils, as well as access to breaking industry news and Cargill’s market intelligence.
The MiApp tool builds on the business’s digital offerings to customers which include the launch of, a 24-7 customer portal for a pilot group of edible oil customers in the United States, now expanded to pilot customers in Malaysia.
MiApp combines market news, risk management and customer insights in one app, providing new, digital access to Cargill’s daily market reports. For over 25 years, Cargill has partnered with its customers, who are always looking for the latest market news and commodity price information, to help them manage food ingredient price risk. The app was successfully launched this summer in Europe to a select group of edible oil customers and has since grown to more than 100 customers.
Since its launch this spring, the customer portal has doubled the number of edible oil customers participating in the US pilot, while expanding platform features. Cargill is the first edible oil supplier in North America to offer this type of platform.
Cargill has been rolling out in phases, including to a pilot group of edible oil customers in Malaysia this past summer. The phased rollout will continue throughout 2020.