To tackle the growing consumer need of clean labels and lead the drive towards more vegetarian and vegan food product options, ROHA USA LLC has developed Natracol Cerise, a high strength red beet-based food color capable of handling high temperatures in bakery and prepared foods applications. 

As an excellent replacement for carmine or synthetic pinks and reds, Natracol Cerise answers the consumer need for clean label natural colors while maintaining the required shelf life expected. 

Natracol Cerise is just one innovation in an impressive portfolio of natural colors and fruit, vegetable juice concentrates from ROHA.

Learn more at