Beverage USA Holdings Inc. Acquires Nerd Beverage Corporation
Drink infused with nootropics and adaptogens acquired by private beverage group with sights set on international expansion
Beverage USA Holdings Inc. announced the acquisition of the assets of Nerd Beverage Corporation, a mental acuity drink company designed to disrupt the industry as it enhances focus, concentration, memory and energy with powerful nootropics and performance-boosting nutrients.
Launched in Texas in 2006, NERD™ introduced NERD™ Focus. Available in more than 800 retailers and online, NERD™ Focus contains both nootropics and adaptogens creating a proprietary formula aimed to aid mental acuity for college students, health care professionals, gamers and much more. NERD™ paved the way for a focus umbrella in the beverage industry, which as a whole, is predicted to hit $208.10 billion by 2024.
Growth and Market Expansion Strategy
• Increase number of markets where NERD™ Focus is available to eventually expand globally
• Roll out to Las Vegas market by year-end
• Plans to hit $7-10 million in projected revenue by the year 2022
• Establish partnerships and sponsorships in realms such as eSports and gaming, extreme sports, music and entertainment, fashion and streetwear, and more
• Build brand equity through product, packaging, image and associations
NERD™ Focus
• Making waves in the beverage industry and rival energy drinks without hefty doses of caffeine and toxic chemicals
• Designed by a University of Texas student while applying to medical school who wanted to safely be able to enhance focus and energy
• NERD™ Focus contains a careful balance of result-driven ingredients such as Alpha-GPC, Huperzine-A, GABA, DMAE, and Ginkgo Biloba
• After four years in business, NERD™ Focus was hitting more than $1 million in annual sales
The BevUSA leadership team has more than 100 years of combined experience in the beverage, distribution, e-commerce, logistics and finance industries. With NERD™ Focus’ extreme opportunity for growth in the marketplace, BevUSA is continuing to evaluate potential partners in order to expand its strategy for a nationwide footprint.