Plant-based is here to stay. In fact, it likely will be even more of a wave in the future, due to the growing desire among consumers to cut down on, or completely eliminate meat consumption for health and/or out of concern for the environment.
The numbers back this up: In a 2018 study conducted by Nielsen, nearly 39% of Americans said they were attempting to incorporate more plant-based options into their diets. This year, a study by the NPD Group indicated that figure rose to about 60%. In addition, a study conducted by Ipsos Retail Performance revealed that more than 9.7 million Americans follow plant-based diets, up from just 290,000 in 2004.