Many of the traditional fall rituals consumers enjoy, like back-to-school and football games, have been altered this year by the ongoing COVID-19 pandemic, but there is one fall tradition they can count on this year, pumpkin spice latte limited time offers.
Coffee and donut chains began rolling out this highly anticipated fall tradition in late August and the offers will run until it’s time for the holiday limited time offers to launch. Although the pandemic didn’t hinder the return of pumpkin spice lattes, often called PSLs for short, it could impact how well the promotions do because of overall restaurant visit declines, reports The NPD Group.