CBD brand introduces immunity line with expansion of ready-to-drink functional beverages
Weller, innovator of functional, wellness-focused beverages, took an evolutionary leap from a CBD Sparkling Water brand to a broader, better-for-you platform comprised of bubbly drinks. Weller’s launch of its first non-CBD product, Sparkling Immunity, is a sparkling elderberry product that delivers essential vitamins and minerals with refreshing flavor while providing core, daily immunity support for people on the go.
Weller’s latest fizzy innovation was motivated by increased consumer interest in immune-boosting products due to the COVID-19 pandemic. Moving beyond the cold & flu aisle and a reactive health mindset, the non-CBD sparkling water provides an effervescent, convenient and delicious way to integrate immunity protection into daily routines with only 10 calories from juice and zero added sugars.