The new ready-to-blend frozen smoothie cups are available at Target stores nationwide for $3.99.

To bridge that gulf between what consumers say they want and what they veer toward, on-trend product developers have adopted a "stealth-health" approach to increasing produce content in products.

With a recent surge in matcha tea's popularity, Laird Superfood wanted to make it easier for consumers to get an all-natural, plant-based matcha latte.

EVOLVE® Protein & Greens are made with pea protein, providing 20g of plant-based protein for sustained energy to help support active lifestyles.

The naturally low-sugar and low-calorie fruit contains powerful antioxidants that help promote heart health, good digestion and eye health.  

Natural Grocers, America's Nutrition Education Expert, surveyed more than 70 of the company's nutrition experts and pored over the latest research to identify the expected top 10 breakout trends in nutrition and health in 2019.

SunCran Naturelle combines Taiyo’s Sunfiber soluble guar fiber with Fruit d’Or’s Cran Naturelle cranberry juice powder. It is a turnkey solution for those looking for prebiotic fiber benefits combined with cranberry juice benefits—without the added sugar. 

Available in four flavors, the new GōL bars offer 12g of protein from Certified USDA Organic grass-fed milk, together with unique ingredients like wild organic blueberries, organic cashews, organic coconuts and pink Himalayan salt. 

Rational Foods just released its nutrient-packed Achieve® food pouches. Created by Sean Daly, a chef and director of food innovation and Dr. Jonathan Thompson, a bariatric surgeon and Daly's longtime friend, Achieve® food pouches offer an alternative to sweet, powdered shakes for meal replacement nutrition.

The new gummies are made with real food sourced from MegaFood's Farm Fresh Partners, including Uncle Matt's® Organic, Kauai Organic Farms, and James Lake Farms.