Egg Innovations Acquires PECKISH
Move marks mass expansion with an increased focus in brand marketing and innovation
Egg Innovations announced the acquisition of innovative, protein-centric fresh snacking brand PECKISH today in an all-stock deal. PECKISH joins the family of brands, which includes recently launched Blue Sky Family Farms eggs, marking mass expansion on the horizon.
PECKISH was founded by Jon Sebastiani, and is Sonoma Brands' third incubated concept, giving the humble hard-cooked egg a modern makeover delivering a convenient, ready-to-eat whole food protein option to compete in the fast-growing fresh snacking category. Sonoma Brands will continue to be involved in supporting the brand's expansion, while also partnering with Egg Innovations in growing the Blue Sky Family Farms brand and supporting its retail expansion.
In addition to the acquisition, Lauren Egan, PECKISH VP of Brand and Innovation, has joined the Egg Innovations team to lead marketing, innovation and brand positioning for both PECKISH and Blue Sky Family Farms.
PECKISH also returns to Whole Foods Market dairy aisles nationwide with a fresh look after a brief packaging redesign. Consumers can once again enjoy PECKISH Peck Packs; two ready-to-eat free-range Non-GMO Project Verified eggs paired with delicious savory seasonings including "EVERYTHING," "FRIED RICE," "RANCHEROS," "SALT & PEPITAS," and its highly anticipated "RANCH." Each pack is keto-friendly, gluten-free, and dairy-free, with 12-14g of protein and 0g of added sugar.
PECKISH Peck Packs ($3.49) are currently sold nationwide in Whole Foods Market stores, Hungryroot, and select retailers.
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