Cheetos introduced Crunch Pop Mix, a combination of traditional Cheetos Crunchy and Cheetos Popcorn. The new snack ties into recent food and snack mashup trends that emerged during 2020, including the infusion of snack mixes into mealtime occasions.
"2020 was a year unlike any other in that we saw the incredibly popular introduction of Cheetos Popcorn in January, quickly followed by world-changing events that affected every industry differently," said Rachel Ferdinando, SVP and CMO, Frito-Lay North America. "For our brands, we saw trends like Cheetos recipe searches skyrocketing 190%. So now we're thinking with that lens through everything we introduce to the world. Hopefully Cheetos Crunch Pop Mix can provide a small moment of joy and bring a few smiles this year."
Cheetos Crunch Pop Mix is available in a 7oz bag for $3.99 SRP and 2.25oz bag for $1.89 SRP.