Soup is the ultimate comfort category. Datassential’s FLAVOR insights research shows that four out of five consumers like or love it. Moreover, soup is also well-suited to consumers staying in when the weather shifts cooler—as Datassential’s COVID Recovery FLAVOR data show that three out of four consumers prefer to eat it at home.
For trend-forward inspiration, food formulators should consider MenuTrends INFINITE, Datassential’s restaurant data that helps inform innovation. In this case, it can help formulators move beyond same-old soup products.