Bowery Farming, a vertical farming company in the United States, introduced Baby Rabe, the next release in its ‘Farmer’s Selection’ product category, which first launched in stores January 2021.
Tender, baby greens with the familiar bite of broccoli rabe, balanced with a hint of sweetness, Baby Rabe is now available through the end of December 2021 in Whole Foods Market locations throughout the Mid-Atlantic region, as well as in select local New York City and Mid-Atlantic (MD, PA) independent retailers.
Under the Farmer’s Selection category, Bowery launches a new small-batch, wildly flavorful green every four months. The first next-generation green, Mustard Frills — hearty mustard greens with a tingly start and a fiery, wasabi-style finish — received wide-spread fan-fare throughout its run earlier this year. The second release, Green Sorrel, arrived just in time for the warmer months to lend its bright, citrus notes to foods perfect for outdoor, socially distanced-gatherings: open-faced grilled flatbreads topped with green sorrel salad; green sorrel-laced potato salad; steamed clams in green sorrel sauce; and green sorrel-infused Arnold Palmers.
Moving into the fall and winter months, Bowery released Baby Rabe as its third and final Farmer’s Selection release for the 2021 calendar year. With the familiar bite of broccoli rabe and a hint of sweetness, these baby greens add punch to hearty soups and garlicky braises. Bringing depth to winter salads and stews, Baby Rabe rounds out any autumn or winter menu — think of it as your new favorite fall layer. Grown locally in Bowery’s vertical farms, Baby Rabe is pesticide-free, from non-GMO seeds, and uses a fraction of the water and land as traditional agriculture.
Baby Rabe is the latest commercial introduction of a Bowery R&D product at the retail aisle. On the heels of the company’s latest Series C fundraise, Bowery will continue to focus on innovation at the category level as it remains committed to its quest for the next generation of leafy greens, as well as the development of new fruit and vegetable cultivars designed specifically for use in its indoor, proprietary growing system.
A first for the Farmer’s Selection series, Bowery Baby Rabe will also be highlighted as the featured ingredient in a special @grossypelosi X Ciao, Gloria Piandina sandwich called "The Ciao, Baby,” a sandwich collaboration from Brooklyn all-day-cafe and neighborhood hotspot, Ciao, Gloria, and Brooklyn-based Food & Lifestyle Creator, Dan Pelosi.
Bowery’s pesticide-free produce is available in over 850 retailers in the Mid-Atlantic and Northeast regions, including Whole Foods Market, Giant Food, Albertsons Companies (Acme and Safeway) and Walmart and via e-commerce platforms like Amazon Fresh. Offering 13 SKUs commercially, Bowery produce ranges from a new-and-improved version of iceberg lettuce called Crispy Leaf, velvety and peppery Arugula with a punch, delicate Baby Kale with a sweet finish, smooth yet crisp Baby Butter Lettuce, tender Baby Romaine, a variety of herbs, and more.
