Molson Coors Beverage Company expanded its exclusive agreement with The Coca-Cola Company to develop and commercialize a brand of full-flavor alcohol beverages inspired by chilled juice brand, Simply®. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Company, following a successful first year for Topo Chico® Hard Seltzer.
This summer, Molson Coors will start by launching the Simply Spiked Lemonade™ variety pack, inspired by some of Simply®’s non-alcoholic products, including Strawberry Lemonade, Watermelon Lemonade, Blueberry Lemonade and, of course, Signature Lemonade.
As The Coca-Cola Company’s second-largest US brand in terms of net revenue after Coca-Cola, Simply® is a $1 billion+ and growing brand. Simply® can be found in one of every two American households and is famous for its high-quality juices. The bold flavors of the Simply® brand mix seamlessly with alcohol for cocktails, which inspired the ready-to-drink lineup.
Simply Spiked Lemonade will be sold in slim-can 12-packs as a variety pack, and 24oz standalone cans of select flavors.