New Brand Identity, Formulation and Functional Benefits Focus Brain-Gut Connection
HERE Originals reintroduced its prebiotic soda, VINA. Reformulated with an essential, proprietary blend of prebiotics, trace minerals, plant fibers and organic ingredients, VINA is crafted to directly benefit the brain-gut connection. On a mission to recalibrate the soda category and functional cold box with a smarter choice, VINA unveils a line-up of flavors that are effervescent and formulated by experts.
The revamped brand identity and packaging design follows a period of strategic repositioning of VINA's functional benefits centered on the brain-gut connection. As functional soda becomes a fast-growing subcategory of the greater functional beverage space, the demand for healthier soda alternatives has increased. VINA's unique formula that prioritizes brain and gut performance will invigorate consumer demand and add incremental value to this new category with multifunctional benefits to both mind and body.