Laird Superfood products contain only clean ingredients with no artificial (or “natural”) flavors, colors, syrups, refined sugars, or additives.

The expansion into prebiotic fiber ingredients had expanded fiber use from its traditional home within grain foods to a broader range of categories, including soft drinks and confectionery. Innova Market Insights actively monitors a broad range of trends—including global macro trends, lifestyle forces, consumer insights, ingredient trends, and new food and beverage product launches—that all show the impact of fiber use on various levels.

Gut Goodness, a ready-to-drink prebiotic supplement derived from the fruit and bark pulp of the Baobab Tree and the brainchild of former collegiate athlete and beverage branding expert Mo Harruna. 

It has been well established that long-term nutritional imbalance due to low-fiber diets leads to increased incidence of noncommunicable diseases, such as heart disease, diabetes, gut dysbiosis, cancer, metabolic syndrome, allergies, inflammatory bowel disease, obesity, and autoimmune diseases. 

The science-backed and expert-crafted formula includes an organic green veggie blend of kale, spinach and broccoli. I

Beech-Nut® Nutrition Company, a baby and toddler food manufacturer, launched seven new food and snack innovations made with ingredients like prebiotics, whole milk yogurt, fruits, and veggies.

Functional mushroom coffee brand, Four Sigmatic announced that it will debut a new line of organic instant teas. Each tea is infused with functional mushrooms and adaptogens for focus, calm, positive mood, and immune and gut support.

With this launch, GoodBelly continues to pioneer thoughtfully crafted beverages that are good for bodies and sustainably sourced. 

Mayawell, a Mexican-owned better-for-you soda, took a step to diversify its product offerings and fortify its retail presence with the introduction of prebiotic sodas in four packs. 

Tagatose, a monosaccharide that has gained popularity for its ability to meet calorie-reduction targets without compromising taste, texture or function, attained the NutraStrong™ Prebiotic Verified certification.