A Star is Born is one of Innova Market Insights Top Ten Trends for 2020 (number 8), highlighting how the food industry continues to experiment with novel and unusual ingredients in order to move them into the mainstream. This trend is driven by rising consumer familiarity and acceptance of their roles and potential benefits.

Gaia Herbs, a natural herbal brand, will unveil two new product lines – Hemp & Herbs, which consists of three unique condition-specific formulas, as well as three new digestive products – at Natural Products Expo West on March 3–7.

On Jan. 31, 2020, after a review of scientific research made available in a citizen petition initiated by Nexira and submitted in 2019, the FDA considered that the body of evidence brought by acacia gum manufacturers is not yet sufficient and seeks further evidence to support the dietary fiber status of acacia gum.

TKI manufactures Sunfiber, the globally recognized soluble prebiotic fiber. This award is the latest in a number of prestigious international honors earned by Japan-based Taiyo Kagaku dating back to 1997. 

NUTRAVA™ Citrus Fiber is a clean-label ingredient that is sustainably sourced, produced from intact citrus peels, and does not require an e-number in Europe.

Good Culture's gut shots start with a base of pasture-raised kefir that supports digestive health and boosts immunity, while rebalancing gut flora and improving digestion for superb wellness.

The plant-based, gluten-free PREbiotic dietary fiber promotes the growth of beneficial bacteria in the gut and helps maintain healthy blood sugar levels at a three grams per serving level. The company’s Arabinoxylan Plant Fiber Extract is fully soluble, making it functional and easy to use in supplements, foods, and beverages.

Interest in fermented foods has risen, not only because of their perceived digestive health benefits, but also because of their naturally processed image fitting well into current clean label and authenticity concerns.

Harnessing the power of premium organic Japanese matcha, each blend provides green tea nutrients with about 1/3 of the caffeine in a cup of coffee (30-40mg).