Sensegen, southern California’s new taste, smell, and beauty business, entered the ingredient market as a 100% biotechnology-based solution provider serving these markets. Emerging as The Science of Good Sense™, Sensegen’s brand launch marks an 18-month incubation previously under the name Blue California Flavors and Fragrances.
Collaborating in their modern and well-equipped Creative Center, the designers are market-focused on biotechnology-based ingredient solutions to design and customize clean-label collections. The Creative Center is full service and state-of-the-art in capability, housing flavor, fragrance, cosmetic, and personal care creation teams supported by analytical chemistry, applications development, and sensory science teams.
Taste, smell, and beauty brands are encouraged to peruse Sensegen’s new website sensegen.com to gain insight into Sensegen’s collections, provenance, philosophy, biobased technology, sensible ingredient innovation process, transparent business practices, and sustainability position.
Consumers are seeking to buy clean and sustainable products, and they are expecting companies to change from synthetic to natural. In an Edelman Trust survey, consumers confirmed that they expect companies and business leaders to address and solve macro socio-environmental challenges. And in a 2020 World Economic Forum survey, it appears evident that many are willing to participate actively in building back a better world alongside the brands they choose. In responses from 21,000 people and 28 countries, the survey reported that 86% want to see more sustainable and equitable products in the post-pandemic market.
Disruptive innovations to date include plant-based musk – one of the fragrance industry's favorite types of materials. Plantarome™ M is the first biotech source of musk, a highly strategic option for the market with natural animal sources unethical to harvest and, plant sources too costly for mainstream use. Other musk offerings are synthetic, many of which have already been banned in major markets or are limited in concentration due to safety concerns.
Sensegen’s new market focus is evolving into three pillars:
* Taste (Food and Beverages)
The extensive portfolio of true-to-nature liquid flavors will be expanded in 2022 to include powders and new delivery as the tonality excellence will be applied to other sweet flavors and plant-based offerings.
* Smell (Air Care, Home Care, Fabric Care, Personal Care, and Fine Fragrance)
New captives form the basis for the growing collection of “the new naturals” for fragranced consumer products. Sensegen’s fragrances fill a white space for naturals in the fragrance market moving toward today’s synthetics in both variety and technical performance.
* Beauty (Personal Care, Hair and Skin Care, and Cosmetics)
Coming soon is a line of clean, novel, proprietary offerings as well as natural and sustainable qualities of market favorites.