Weller, best known for its CBD sparkling water, will soon launch a lineup of THC sparkling waters poised for multi-state distribution.
Positioned with a history of quality and strong brand recognition, Weller’s move to THC will grow the company’s footprint in the functional beverage space. Weller will launch its THC sparkling waters in Colorado this April, with plans to reach additional states in the third quarter of 2022.
The THC lineup will include three flavors, each containing a 1:1 ratio of 5 mg THC and 5 mg CBD per 12-oz. can with zero sugar and zero calories. Weller’s mission with its new THC line is to provide a low-dosage beverage that delivers an incremental, desired physiological effect, allowing consumers to have full control of their experience.
“We’ve been in the cannabis industry for four years now with our CBD products and have developed a deep understanding of how to ensure consistent potency and reliability all the way through consumption,” says Matt Oscamou, co-founder of Weller. ”The water-soluble technology we utilize allows for fast-acting, rapid onset of THC to make sure you get a consistent experience.”
Tropical Peach features terpenes derived from the sativa cannabis strain Maui Wowie, providing energizing, stimulating and uplifting effects. Blackberry Hibiscus features terpenes derived from indica cannabis strain Northern Lights, providing relaxing and calming effects. Starfruit Lime features terpenes derived from hybrid cannabis strain Blue Dream, providing euphoric and mood-enhancing effects.
“We believe we can help elevate the category with products that taste amazing and are otherwise very similar to the selection of better-for-you functional beverages you can purchase at your local grocery store,” said John Simmons, co-founder of Weller. “We are confident that we’re on the path to significant growth in the THC category with cross-channel brand recognition.”