Poppi appointed Chris Hall as chief executive officer. With the rapid trajectory of the brand to date, Poppi saw an opportunity to further drive growth by bringing on seasoned executive leadership. The addition of Hall will be pivotal in helping solidify the brand's position as the modern soda for the next generation.
Hall comes to Poppi from Talking Rain Beverage where he spent the last 15 years of his career, most recently serving as chief executive officer of the Sparkling Ice brand. In his five years at the helm of Sparkling Ice, Hall drove growth through his unique leadership style - an approach that prioritized product development, execution, focusing on people, and building a solid enterprise platform. He attributes much of his committed, passionate approach to leading teams to his time serving as a submariner with the United States Navy. This role not only shaped his commitment to excellence, but also his values, disciplined work ethic, and an always present mindset of "company-team-self."
Poppi's prebiotic sodas went from a farmers' market favorite to a Shark Tank investment, to a household brand name available at thousands of retailers nationwide in a matter of 2 years. Today, the company is available in 11,000+ retailers including Target, Safeway, Kroger, Publix, Whole Foods and Sprouts and has a strong recurring customer base online. The brand has also become a viral sensation on TikTok with over 1 billion views. Since launching, Poppi has raised capital from lead investor CAVU Venture Partners along with celebrities such as Russell Westbrook, Olivia Munn, The Chainsmokers, Kygo, Halsey and Ellie Goulding.
Poppi is a leader in the functional soda category, which according to Research and Markets is expected to reach $173.23 billion in 2025. Poppi combines real fruit, apple cider vinegar, and 5g of sugar or less to create a delicious, refreshing prebiotic soda that improves gut health. It comes in nine different flavors and is available for $29.88/ 12-pack.