Using an innovative process, the company creates a creamy base from root vegetables — including potatoes, sweet potatoes, and parsnips
The Simple Root™, a new global plant-based brand backed by venture management firm Pilot Lite and the multinational McCain Foods company, launched a vegetable-forward line of dips, cream cheese-style spreads, and artisan cheese-style spreads in the US this fall.
Unlike other plant-based foods that rely on soy, nuts, and highly processed ingredients, The Simple Root products are vegetable-laden, wholesome, and simply made. Using an innovative process, the company creates a creamy base from root vegetables — including potatoes, sweet potatoes, and parsnips — and then blends in a handful of other ingredients, including vegetables, fruits, herbs, and spices to make the dips and spreads.