Overall, the number of Americans who claimed to be limiting or avoiding sugars in their diet remains high at 72%. And when asked about the most likely sources of weight gain—sugars, carbohydrates, fats, or protein—the majority targeted sugar. “Low sugar” tied with “low fat” in the survey for top choice of the key component for the definition of a “healthy food.” However, a significant number of consumers are avoiding low- and no-calorie sweeteners.
Lower the Sugar, Raise the Flavor
July 26, 2022