Some consumers are abstaining from animal products by going vegan or vegetarian, but many more are simply reducing consumption of animal products with a flexitarian or semi-vegetarian diet
Beginning in 2020 and continuing through 2022, the coronavirus pandemic has had a significant effect on consumer habits. Packaged Facts' May 2022 National Online Consumer Survey indicated that 30% of consumers were still eating more fresh produce than they did pre-pandemic.
Even before the COVID-19 outbreak, increasing concerns about health, animal welfare, and the environment have led more consumers to turn to plant-forward diets