Prepared Foods Editor Bob Garrison talks immunity-focused products and ingredients with Barbara Brueckner Shpizner, Vice President, Innovation at Mattson, a third-party innovation consultant in Foster City, Calif. Since the advent of COVID-19 in early 2020, consumers have learning more about immunity and looking for immune health related benefits in new finished foods and beverages. Brueckner discusses consumers’ growing understanding and attitudes toward immunity. She also shares examples of new immunity-related finished products and trending ingredients that formulators need to know for now—and in 2023 and beyond.