Trend reveals consumer desire to build immunity, reduce inflammation, improve digestion, and manage stress
April 6, 2021
Consumers have been trying foods, ingredients, and substances that help them build immunity, prevent inflammation, aid their digestive health, and relieve stress and anxiety, according to NPD’s Health Aspirations and Behavioral Tracking Service, which continually tracks consumption habits linked to wellness goals and identifies long-term, mainstream trends.
Quarantining during coronavirus drives interest in home baking as a hobby and as a source of comfort foods
March 24, 2021
As the coronavirus pandemic caused lockdowns and a number of office workers relocated to working at home full-time in 2020, many consumers began to spend most of their time at home and looked for more home-based activities. Baking activity took off, and subsequently, sales of baking-related products soared by 24% last year to reach to $26.5 billion, reports market research firm Packaged Facts in the new report Home Baking: US Market Trends & Opportunities.
Eighty-five percent of Americans experienced at least some change in their eating or food preparation habits because of COVID-19
March 22, 2021
A year ago, almost nobody could have imagined how dramatically everyone’s life would change in 2020. What we eat, how we purchase it, and how we prepare and eat it are among the most far-reaching impacts we have seen because of the COVID-19 pandemic.
Post-COVID-19, consumers will gravitate towards trusted brands that remind them they're part of something bigger and provide a sense of community. Likewise, expect consumers also to respond to messaging that highlights key themes of comfort, safety, stability and practicality.
Predictions for changes in the competitive landscape for foodservice after COVID-19
March 17, 2021
In many countries, including those in Europe and North America, COVID-related disruptions remain the most relevant driver of foodservice performance in the near term. The pandemic has accelerated several strategic elements of the foodservice industry, which will continue to drive agendas even after the current crisis ends.
Acosta COVID-19 report uncovers current consumer outlook and post-pandemic shopping intentions
February 19, 2021
Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19.
New IRI research finds that in 2020 the CPG industry grew 10.3%, with smaller manufacturers collectively capturing nearly one-third of that growth
January 28, 2021
New research from IRI®, a global leader in innovative solutions and services for consumer, retail and media companies, found that small and extra-small CPG manufacturers’ and retailers’ own brands gained US market share over larger players during 2020. Of the CPG industry’s $933 billion of total US sales in measured channels in 2020, large manufacturers collectively lost 1.3 share points, or $12.1 billion in sales, to smaller players due to channel shifts, supply constraints and category shifts.
Mintel names key trends for the global food, drink, and foodservice industries
January 13, 2021
Mintel announced three key trends for the global food, drink, and foodservice industries, including analysis, insights, and recommendations centered around the now, the next, and the future of consumer behavior.