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Retail Market Trends

Podcast | Turning Consumer Insight into Food & Beverage Innovation

Barbara Connors
July 8, 2022

How can retail shelf sales, merchandising and purchase data influence future food and beverage new product development? Prepared Foods Editor in Chief Bob Garrison examines the new products landscape in a discussion with Barbara Connors, Vice President of Commercial Insights at 84.51˚, Cincinnati.

In this exclusive podcast, Garrison and Connors discuss the past several years of overall new product introductions and the impact of e-Commerce. Connors also shares examples of how 84.51˚ officials use insight data to help guide new product development.

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KEYWORDS: Consumer insights ecommerce new product development

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