Mari y Juana Beverages Co. has partnered with Ginger, an e-commerce provider and last-mile delivery service, in the ever-expanding direct-to-consumer California cannabis market.
Knowing direct-to-consumer delivery in the cannabis space has quickly grown into a dominating revenue channel for businesses, Mari y Juana is expanding its revenue streams and availability of its branded products through one of the largest DTC providers on the West Coast.
“As a millennial I’ve known and grown with the experience of the dot-com era and seeing how e-commerce has been able to benefit both business and consumer,” said Daniel Torres, founder and CEO of Mari y Juana Beverages Co. “We are extremely delighted that with the support of Ginger we will be able to utilize tools currently available to substantially grow our business as we focus on strategic bulk selling directly to the end-user. As supportive as our retail partners are, stocking and selling 24-pack quantities of MJ beverages is an unnecessary burden and ask of them. The ability to transact larger purchases via our website directly to the customer is an added value offer by the MJ brand to the customer, to the retail store partner and to the overall cannabis-infused beverages category. Our target demographic usually has big families and throws big fiestas, so this looks to be a promising win-win situation for all parties.”
Beginning late September, consumers can purchase Mari y Juana beverages in bulk directly via the DrinkMJ.com website.
“We’re excited to have Mari y Juana on the list of innovative brands actively pursuing growth via this new and exciting channel,” said Roie Edery, founder and CEO and Ginger. “Their unique product line and story set the stage for new customers and Ginger is looking forward to helping turn them into loyal fans.”