Goalz debuted keto-friendly chocolate made without sugar and sugar alcohols.
Founder Michelle Oten created the brand after searching for chocolate that would satisfy her chocolate addiction but not derail her health goals. She spent two years researching and experimenting with ways to achieve a similar taste and texture of the traditional chocolate without sugar. Her research led her to allulose, a rare ingredient mainly found in figs that sweetens like sugar but won’t spike blood sugar.