New Energy Drinks Entering the Marketplace in December 2022
This month’s collection includes Focus and Mood beverages, as well as a caffeinated drink for athletes
JVBE Inc., Los Angeles, introduced Juvee, a three-item energy drink line. The brand and business come from Matthew “Nadeshot” Haag, a gaming content creator and founder and CEO of 100 Thieves, a global gaming lifestyle brand.
Short for “rejuvenation,” Juvee contains B vitamins, taurine and 128mg of caffeine for energy; L-Theanine for elevated mood; panax ginseng (maca root) for sustained focus; and vitamin C for health. Varieties include Kiwi Strawberry, Watermelon Lime and Tropical Crust. Each 12oz can has 0g sugar and only 5 calories.