Matthew “Nadeshot” Haag, superstar gaming content creator and founder and CEO of the global gaming lifestyle brand 100 Thieves, introduced Juvee, a rejuvenating energy drink formulated to boost energy, increase focus and improve overall well-being.

Short for “rejuvenation,” Juvee is made with a blend of ingredients that deliver invigorating and mood-lifting effects for longer-lasting, more sustainable energy. Each 12oz can of Juvee contains:

- B Vitamins, Taurine and 128mg of Caffeine (equal to a double shot of espresso) for long-lasting energy
- L-Theanine for elevated mood
- Panax Ginseng (Maca Root) for sustained focus
- Vitamin C for health and well-being
- 0 sugar and only 5 calories per can

For its debut, Juvee is serving up three refreshing combos with nostalgic flavor profiles that recall 90s era beverages, which stand in contrast to the harsh acidic flavors of traditional energy drinks. Varieties include Kiwi Strawberry, Watermelon Lime and Tropical Crush.

Incubated by 100 Thieves since early 2021, Juvee has been formulated, developed, and tested by world-class esports athletes and superstar content creators for the past 18 months. Nadeshot and others have been drinking incognito cans of Juvee on stream for the past nine months, tweaking and testing flavors until they were just right. 

Juvee is available for purchase in the US at and through its exclusive instant delivery partner Gopuff, the go-to platform for immediate delivery of consumers’ evolving everyday needs.