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Kellogg petitioned the FDA to review fortification regulations for cereals and grain-based bars with Vitamin D
Following a petition from Kellogg Company, the US Food and Drug Administration (FDA) recently announced increases to the fortification levels of Vitamin D allowed within the cereal category and now allows fortification of Vitamin D in grain-based bars.
Kellogg Company is committed to addressing "hidden hunger," or micronutrient deficiencies, through both inherent sources and fortification as part of its Better Days Promise environmental, social and governance (ESG) strategy. Seeing an opportunity to help improve public health through food, Kellogg petitioned the FDA to review fortification regulations for cereals and grain-based bars with Vitamin D, a nutrient of concern among Americans.