Culinologists Meet Challenges of Bringing Plant-Based Product Development to the Next Level
Formulating plant-based products to maximize nutrition and deliver function is a growing opportunity, and selecting the right building blocks in formulation is critical
According to a recent Kroger/Plant Based Foods Association study, consumers tuned into plant-based eating are seeking more convenience, greater health benefits, and more attractive pricing in the category. The research suggests that to grow the category, new products and brands must appeal to an expanding market by providing these product features while creating the right messages to attract new buyers.
Formulating plant-based products to maximize nutrition and deliver function is a growing opportunity, and selecting the right building blocks in formulation is important. The gap between nutrition delivery and consumer desires is one that can be filled by a new generation and greater variety of products.