good2grow evolved its lineup of better-for-you kids products, Snackers, the company's first entry into the food category. Like good2grow’s beverage portfolio, the new Snackers combine fun and nutrition with collectable licensed character tops and wholesome ingredients. Snackers are available at select regional retailers including Meijer, GIANT and Stop & Shop, with national distribution slated for spring 2023.
good2grow Snackers are sold in 2oz, single-serve packages and feature baked oat and wheat crackers in two kid-approved flavors, Cinnamon and Chocolate. Snackers are topped with reclosable and reusable lids featuring kids' favorite characters from Disney, Nickelodeon, Hasbro, Comcast Universal and more.
The new product has launched amidst a period of strong growth and innovation for the brand, which also introduced an Organic Milk product in 2021 (now a top-three product in the single-serve milk category). The brand has also made significant updates to its fan-favorite Collectors Club app, including the creation of a rewards program for users which allows them to earn prizes for their activity in the app.