The company's MUD protein coffee line updates its name and look, while maintaining a fan favorite recipe
INFINIT Nutrition, a brand operating in the personalized sports nutrition category, unveiled a new protein coffee drink mix called "Javi." The new product is a rebranding of one of the company's founding formulas, MUD, which has been a popular part of INFINIT's lineup since 2009.
The rebranding results from INFINIT's decision to update the cafe-inspired protein meal supplement formula. Part coffeehouse latte, part protein powder, the product name, MUD, has been redefined to the more representative "JAVI Instant Protein Latte."