EverGrain and The Game Changers Filmmaker James Wilks Launch FȲTA Line of Sports Nutrition Products Made with Upcycled Barley Protein
EverPro®, a barley protein made from Anheuser-Busch’s upcycled spent grain, is an essential ingredient that appeals to high performing performance athletes
EverGrain™, AB InBev’s sustainable ingredient business, and The Ultimate Fighter champion James Wilks, announced the launch of FȲTA, a portfolio of high-performance sports nutrition powders made from upcycled barley protein. EverGrain’s collaboration with The Game Changers filmmaker represents a significant milestone in the young business’s journey to create a more sustainable, circular food chain by commercializing and scaling thousands of tons of upcycled BSG into nutrient rich ingredients.
EverGrain’s team of scientists spent nearly a decade developing proprietary technologies, production processes and techniques to transform BSG, a nutritious byproduct of the brewing process, into high quality protein ingredients. The first product to market, EverPro® has unmatched solubility and viscosity to remove the thickness, grittiness and bitterness found in other plant-protein powderson the market.