Cheddies® Crackers is on a mission to disrupt the $7.5 billion snacking cracker category with a cheese snacking cracker made from 100% fresh, organic cheddar cheese sourced from regenerative farms. The company paired its recent national expansion efforts with a brand refresh and a bold new package design that aims to bring a younger, value-driven consumer to the salty snack set.
Cheddies partnered with the San Francisco-based female-led branding agency, Flock Creative, to re-energize the brand. The redesign features a modernized wordmark to give the brand some gravitas and has improved storytelling across the pack to help consumers understand the Cheddies' difference.