Beneo prebiotic chicory root fibers add value, health appeal
If you are looking to differentiate from all other products on the market, then innovating with proven prebiotics should be your next new product development move.
When it comes to food and drink choices, consumers often take into consideration a manifold of factors, from price to health benefits, convenience to taste. But figures from Mintel show that when it comes to defining the value of products, people rank health benefits and natural ingredients higher than a lower price(1), even in this economic climate.