Worldwide meat consumption continues to drop because of growing concerns around environmental impact and animal welfare, as well as health. At the same time, vegan, vegetarian and flexitarian lifestyles are becoming increasingly popular. For example, more than 700,000 people globally took part in Veganuary in 2023.
As of 2023, 6% of US consumers said that they were vegan, a 500% increase compared to just 1% in 2014.*