At Innova Market Insights, we’ve monitored trends for many years, and “plant-based” ranks as one of the most fascinating.
It first caught our attention several years ago, when we spotted the term “plant-based” nibbling at the edges of the historically staid vegetarian and vegan product subcategories. Today, it’s hard to keep up with the dramatic evolution of protein ingredients that fall under the umbrella of plant-based. This includes the growing numbers of ingredients that are not even based on plants. Here’s a brief look at current trends that help define movement in plant-based ingredients, followed by predictions for the future of alternative proteins.