ColinKurtis Advertising, a food industry agency specializing in strategic branding and communication solutions, recently published a trend report highlighting five food, beverage and nutrition trends and supporting statistics that show how these trends are influencing consumer purchasing decisions in 2024.
ColinKurtis offers this complimentary report, “5 Trends That Will Leave You Hungry for More,” outlining hot topics and how they are likely to influence consumers including:
1. Cost and taste as non-negotiables
2. Exciting eating experiences
3. Holistic wellness
4. Values-based purchasing
5. Current state of plant-based products
Together, these trends demonstrate a wide variety of factors that cross consumers’ minds when deciding what they want to buy, and from which brands. To stay relevant in today’s marketplace, brands need to understand these trends and how their influence can impact purchase decisions.
Using the latest industry research and consumer insights, the team at ColinKurtis narrowed today’s consumer trends into five main pillars, citing supporting evidence and giving real-world examples from today’s shelves. The report dives into each trend in detail to ensure the reader walks away with an understanding of what each trend means and how brands can take advantage of opportunities in the market.
Download the complimentary trend report.
