The 2024 IFIC Food & Health Survey covers a wide range of topics from farm to fork, including food production, food safety, eating patterns and diets, specific food or beverage ingredients as well as consumers’ relationship with food, purchase drivers, and trust in information sources.

While consumer concerns about food inflation persist, FMI’s newly launched US Grocery Shopper Sentiment Index found that grocery shopper sentiment reached a post-COVID-19 pandemic high in 2023 and continues to remain elevated.

Together, these trends demonstrate a wide variety of factors that cross consumers’ minds when deciding what they want to buy, and from which brands. To stay relevant in today’s marketplace, brands need to understand these trends and how their influence can impact purchase decisions.