Items Tagged with 'purchase decision'

A new survey from the International Food Information Council found that consumers are actively engaging with nutrition information and prefer front-of-package labels that provide a balanced view of food and beverage products. The findings come as policymakers continue evaluating front-of-package labeling approaches and suggest shoppers want information about both nutrients to limit and nutrients to encourage when making purchasing decisions.

Circana’s expanded Purchase to Consumption solution connects receipt-level purchase data with consumption behaviors from the same consumers, offering deeper visibility into food and beverage occasions. Early findings reveal opportunities for retailers and CPG brands to better capture at-home dinner spending and refine targeted growth strategies.

New survey data shows most consumers are concerned about ultra-processed foods but continue purchasing them for convenience. Taste, affordability and shelf life remain key drivers shaping real-world decisions.

US confectionery sales reached a record $55 billion in 2025, according to the National Confectioners Association. Growth is supported by seasonal occasions, nostalgic products and innovation in flavors and textures.

A new Acosta Group study shows 58% of shoppers read labels before buying new products, with even higher rates among health-focused consumers. Growing concerns about artificial ingredients and regulation are reshaping how brands communicate transparency and trust.

New data from Circana reveals that GLP-1 households are rapidly altering US food and beverage spending, favoring higher-protein, higher-fiber options while reducing purchases of sugary, carb-heavy items. With users projected to influence more than a third of all retail units by 2030, retailers and manufacturers face a growing need to adjust product mixes and marketing strategies.

A massive transfer of buying power is underway, and the next generation of consumers won’t shop—or spend—the way their parents do. Brands that fail to realign now risk losing relevance as millennials, Gen Z and even Gen Alpha gain economic control.

The Index provides a comprehensive view of consumer sentiment, assessing how a broad selection of potential macro stressors personally impacts consumers and as a result, their purchasing behavior.

The 2024 IFIC Food & Health Survey covers a wide range of topics from farm to fork, including food production, food safety, eating patterns and diets, specific food or beverage ingredients as well as consumers’ relationship with food, purchase drivers, and trust in information sources.