consumer behavior

The COVID-19 Pandemic Causes Eating Patterns in America to Take a Sharp Turn

Working from home, schooling at home, and preparing more meals means a departure from the norm

November 24, 2020

Annually, The NPD Group collects a year’s worth of data from its daily tracking of how US consumers eat away from and in home and compiles the topline trend into a report that’s been called "Eating Patterns in America" for the last 35 years. This year’s recently released Eating Patterns in America captures how in mid-March, the daily rhythms of consumers’ lives, including their eating patterns, were suddenly disrupted by the COVID-19 outbreak.

Comax Flavors: New Year, New Tastes

Comax Flavors releases 2021 flavor trends report

November 18, 2020

No Comments

In response to consumers’ changing behavior, Comax Flavors introduces the 2021 Flavor Trends divided into four distinct flavor collections. Immunity Boost focuses on consumers’ quest for functional foods and beverages while Breakfast Basics addresses consumers’ interest in breakfast at home or on the go.

NPD Group Eyes Pumpkin Spice Latte Fall Ritual

September 21, 2020

No Comments

Many of the traditional fall rituals consumers enjoy, like back-to-school and football games, have been altered this year by the ongoing COVID-19 pandemic, but there is one fall tradition they can count on this year, pumpkin spice latte limited time offers.

Coronavirus Revitalizes Shrinking Retail Center Store Products and Frozen Foods

Front and Center

September 3, 2020

No Comments

The coronavirus outbreak in the US has revitalized sales in the center of retail stores, home of shelf-stable and frozen foods that have generally been experiencing declining or slow sales growth over a number of years.

NPD Group Researches Consumer Dinner Choices, Diet Concerns

Decisions, Decisions: Dinner, Diet

September 2, 2020

No Comments

There's seemingly no end to stories about how US consumers are coping (or not) with the nation's coronavirus pandemic. Yet how does life in this "new normal" impact decisions about such topics as dinner and diets?

Six Ways Food and Beverage Innovation is Evolving in the Face of COVID-19

Food and beverage manufacturers who successfully balance consumer health concerns with affordability are most likely to win with consumers

September 1, 2020

No Comments

Recent ADM OutsideVoice℠ research shows that 77% of consumers intend to make more attempts to stay healthy in the future. Food and beverage manufacturers who successfully balance consumer health concerns with affordability are most likely to win with consumers.

What’s Different About Dinner?

Consumer attitudes shift alongside daily routines

August 17, 2020

No Comments

While other traditional dayparts have seen disruption due to US consumers spending more time at home during the public health crisis, dinner has held steady. NPD Group research suggests that what has changed about dinner involves consumers’ attitudes as they realign daily routines.

Coronavirus Revitalizes Shrinking Retail Center Store Products, Frozen Foods

Consumers are engaging shelf-stable and frozen foods they may have shunned previously

August 17, 2020

No Comments

Previously, consumer's increasing desire for fresh unprocessed, healthier foods—found in store sections such as produce, meat and poultry, seafood, dairy, and deli and bakery—has been the main driver for the center store decline.

2020 NEW PRODUCTS CONFERENCE — A VIRTUAL EVENT

Inspiring R&D Through Consumer Obsession

Speaking at New Products Conference: Amanda Young, Kraft-Heinz

July 29, 2020

No Comments

Listen in as Amanda Young, VP-R&D, US Zone, Kraft-Heinz, talks about leading one of the nation’s largest innovation teams in the midst of a challenging marketplace and ever-evolving consumer eating habits.

Study Shows Shoppers Seek Products to Lift Mood, Satisfy Cravings

InsightsNow research indicates changing consumer behavior, and predicts impact on consumer product companies during COVID-19

July 22, 2020

No Comments

The current tracker data shows consumer purchase motivators are shifting to satisfy psychological mood lifters and sensorial cravings as the coronavirus pandemic continues. While functional health and safety were found to be important during early stages of the pandemic, those motivators have decreased in importance as consumers report seeking out experiences to change their mood.

Despite trends that show consumer eating behaviors gravitating toward snacks, meals and sides, especially ones that feature convenience, still appeal to consumers who prepare food at home.

A focus on clean label and simple ingredients has boosted the number of introductions in the category, and new technology in frozen foods has given processors an opportunity to capitalize on “fresh” claims that were previously unattainable.

Here, we’ve collected a smattering of new meals and sides products that run the gamut of organic rices to healthy pastas and meal kits that target specific day-parts.

Posted: March 10, 2017