consumer behavior

Items Tagged with 'consumer behavior'

ARTICLES

Botanical Ingredients Flourish, Add Function and Appeal to New Foods and Drinks

Botanical ingredients are linked to immune support in addition to other potential positive physical, mental and emotional attribute

Lu Ann Williams

July 23, 2021

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Scouting the next ingredient trend to sprout up in new foods and drinks? The supplement market shows health-conscious consumers are learning more about botanical ingredients—and leaning toward them in new supplement purchases.

Future Opportunities in Functional Nutrition

Consumers across the globe are placing increased emphasis on positive nutrition rather than the more traditional reductionist methods of diet control

July 16, 2021

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The long-established trend towards proactively managing our health and well-being has been brought into sharper focus by COVID-19. Research by Innova Market Insights reveals a new wave of opportunity for functional nutrition product launches for 2021 and beyond, which will be explored further in a webinar on July 19.

InsightsNow Names New Research and Insights Management

Kristin Wright to assume new role as vice president of research and insights

July 13, 2021

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InsightsNow®, a behavioral research firm, hired Kristin Wright to manage InsightNow’s research and insights team, with a focus on delivering behavioral research insights to drive successful innovations for clients. Wright will drive strategic company growth and manage custom client research, as well as grow the research and insights team, in this role.

Tipping Point: How Americans Perceive and Enjoy What They Consume

Analogs of familiar products that have few or no calories have ensured that foods and beverages are not destined to remain the same

David Feder , RDN

July 13, 2021

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Consumers’ concerns over “green” issues also rose sharply. Upcycling, organics, sustainability, corporate responsibility, and living wages reached enough of a tipping point in the consumer zeitgeist where the Hartman Group termed sustainability and company responsibility a “business imperative.”

2020 New Product Pacesetters Report Reveals Value of Promoting Excitement, Comfort During a Trying Year

The 26th annual report addresses unprecedented impact from the pandemic on new product strategy

June 9, 2021

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Despite significant hurdles created by the COVID-19 pandemic, many new products managed to beat the odds and emerge as winners, making their way into shoppers' carts during unprecedented times and resulting in multiple $100 million launches. More than a quarter of the New Product Pacesetters launched in the fourth quarter of 2019 or January 2020 saw big performances, accounting for 51 of 200 Pacesetter products, with 27 in the food and beverage sector.

US Consumers Find Variety of Sources to Increase Protein in Diets

Consumers are more informed about alternative protein sources and are taking full advantage of their knowledge

February 23, 2021

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The want of more protein in diets have US consumers seeking the macronutrient from a variety sources, reports The NPD Group. Protein, the nutritional counterpart to fat and carbohydrates, is considered the body’s building blocks, and can be found in a long list of foods, like seafood, meat, poultry, eggs, legumes, and vegetables.

Shoppers Plan to Stick to Some New Habits Post-COVID

Acosta COVID-19 report uncovers current consumer outlook and post-pandemic shopping intentions

February 19, 2021

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Acosta, an integrated sales and marketing services provider in the consumer packaged goods (CPG) industry, released findings from its most recent COVID-19 shopper insights study. The research found that while the pandemic concern level is finally on the decline, shoppers acknowledge it will be a long time before things return to normal. Shopping and eating behaviors dramatically changed last year, and many shoppers plan to continue those new habits post-COVID-19.

InsightsNow Announces US Team Expansion

Behavioral research company adds experts to serve clients, bolster innovative studies and expand reach

February 11, 2021

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InsightsNow, a behavioral research firm, expanded its US team. The company added six new hires: Michael Dimanshtein, Tanner Hill, Kenny McMahon, Merva Morina, Renee Novak, and Art Siegert, to strengthen InsightNow’s reach and expertise in the insights industry.

Brave New World: Plant-Based Eating Reaches Global Phenomenon Status

The Innova Consumer Survey 2020 showed the top four reasons for considering plant-based alternatives were health, followed by variety, sustainability and taste

February 11, 2021

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It's clear that the plant-based revolution rolls on and continues to evolve. And not only has it reached mainstream status—but now it might be described as a global phenomenon.

Vaccine Adoption & the Impact on CPG Industry

IRI anticipates that a significant proportion of consumers will get vaccinated by mid-year to the end of 2021

December 18, 2020

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IRI’s latest report, “Anticipated Vaccine Adoption and Impact on CPG Industry,” explores the opportunities that retailers and manufacturers have to promote vaccinations, both as a physical destination where consumers can get a vaccination, and as part of overall wellness campaigns.

More Articles Tagged with 'consumer behavior'

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Meals & Sides Target Health and Convenience

Despite trends that show consumer eating behaviors gravitating toward snacks, meals and sides, especially ones that feature convenience, still appeal to consumers who prepare food at home.

A focus on clean label and simple ingredients has boosted the number of introductions in the category, and new technology in frozen foods has given processors an opportunity to capitalize on “fresh” claims that were previously unattainable.

Here, we’ve collected a smattering of new meals and sides products that run the gamut of organic rices to healthy pastas and meal kits that target specific day-parts.

Posted: March 10, 2017

In partnership with Deerland’s Family First platform, a content series helping product marketers connect consumers with the science-supported health product solutions they seek, this webinar will provide you with the information needed to formulate and market products to address the unique needs of family-conscious, health-minded consumers in today’s complex landscape.

The challenge to food producers in meeting this demand is producing products that match the taste and appearance of the animal products they are replacing. Enzymes play a critical role in processing and formulating many of the foods we consume every day, and they can be utilized to enhance a number of aspects of plant-based foods, from flavor and texture—to aroma, appearance and more.