consumer behavior

2020 NEW PRODUCTS CONFERENCE — A VIRTUAL EVENT

Inspiring R&D Through Consumer Obsession

Speaking at New Products Conference: Amanda Young, Kraft-Heinz

July 29, 2020

Listen in as Amanda Young, VP-R&D, US Zone, Kraft-Heinz, talks about leading one of the nation’s largest innovation teams in the midst of a challenging marketplace and ever-evolving consumer.

Study Shows Shoppers Seek Products to Lift Mood, Satisfy Cravings

InsightsNow research indicates changing consumer behavior, and predicts impact on consumer product companies during COVID-19

July 22, 2020

No Comments

The current tracker data shows consumer purchase motivators are shifting to satisfy psychological mood lifters and sensorial cravings as the coronavirus pandemic continues. While functional health and safety were found to be important during early stages of the pandemic, those motivators have decreased in importance as consumers report seeking out experiences to change their mood.

US Consumers Stockpile Indulgent Treats During COVID-19 Pandemic

Snack food consumption has increased by +8% during the pandemic as consumers seek comfort through savory and sweet snacks

July 8, 2020

No Comments

In April, during the height of the shelter-at-home orders, 37% of consumers told NPD they wanted to make sure they had sufficient snack foods on hand. They were well-stocked on salty snacks and frozen sweets more than other items.

CANNABIS PRODUCTS | JUNE 2020

Taking a Look at Today's Cannabis Consumer

Distinct consumer populations are emerging, illustrating diverse future directions for the industry.

Douglas J. Peckenpaugh

June 23, 2020

No Comments

In the wake of progressively expanding legislation opening legal cannabis markets across the U.S., we've discovered that today's cannabis consumer comes from all walks of life, and product branding can take myriad viable forms.

Approximately 70% of Grocery Shoppers Find Desired Foods, 30% Still Experiencing Out of Stocks

Meat, poultry, and beverage staples are top categories consumers reported out of stock

June 17, 2020

No Comments

Although consumers have moved on from the panic grocery shopping they did in the early stage of COVID-19, they still maintain the same level of foods and beverages inventory. Across all categories, there has been only a 3% drop in the estimated number of food and beverage packages on hand in homes compared to early April, reports NPD.

Natural Product Sales Up Compared to Last Year

New IRI, SPINS research reveals that natural products outperform conventional products pre-COVID-19 and during the pandemic

June 10, 2020

No Comments

The new report, "COVID-19 and Navigating the Path Ahead: Supporting the Natural Products Consumer," highlights natural shoppers’ product and shopping preferences, recommended strategies for manufacturers and retailers to attract and retain consumers, and suggestions to maximize new opportunities in the future.

Fresh & Frozen Bakery Amid Covid-19

Bakeries navigate two months or stay-at-home orders, while evaluating innovation strategies

May 15, 2020

No Comments

Covid-19 has affected bakery players in different ways. With foodservice representing as much as 70% of their sales, frozen bakery players have seen reduced orders as food consumption changes from restaurants to home kitchens.

Comparing Current Economic Environment to the Great Recession

Mintel releases news research analyzing the economic indicators that will play a role in predicting consumer spending in the months and years ahead

May 8, 2020

No Comments

Mintel, the experts in what consumers want and why, released new research analyzing the current economic environment compared to that of the Great Recession, including insight on the economic indicators that will play a role in predicting consumer spending in the months and years ahead.

Meeting Food & Beverage Consumer Demand During COVID-19 Crisis

The food and beverage industry's essential status ensures continued business as economic and health concerns persist

Nicholas Roskelly

April 27, 2020

No Comments

As the COVID-19 crisis continues to unfold around the world, food and beverage manufacturers have maintained sound economic footing due to acute consumer demand for a broad range of food and beverage products.

The 2020 Cannabis Consumer Report

New study identifies and examines macro-trends including: social stigma, cannabis’ impact on alcohol and adjacent categories, brand opportunities

April 22, 2020

No Comments

The report delivers new and unique insights on cannabis consumer shopping behavior, including potential whitespace opportunities for brands, and is based on nationwide primary research conducted by the two firms.

Despite trends that show consumer eating behaviors gravitating toward snacks, meals and sides, especially ones that feature convenience, still appeal to consumers who prepare food at home.

A focus on clean label and simple ingredients has boosted the number of introductions in the category, and new technology in frozen foods has given processors an opportunity to capitalize on “fresh” claims that were previously unattainable.

Here, we’ve collected a smattering of new meals and sides products that run the gamut of organic rices to healthy pastas and meal kits that target specific day-parts.

Posted: March 10, 2017

The webinar will provide the audience with an overview of the economic pressure and consumer concerns in the current food market during COVID-19, and what to expect in the future. Ingredion will highlight insights and capabilities that can help manufacturers maintain their margins while delighting consumers with more affordable food choices.