consumer behavior

Examining New Nutrition Facts Label

Sugars and calories are the top items consumers consider when reading Nutrition Facts Label

January 22, 2020

The top two items consumers look for on the labels are sugars and calories, both of which had an update with the new labeling rules.

Courting ‘Conscious’ Consumers

Shoppers make conscious decisions to purchase based on a growing list of factors

January 14, 2020

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This month, I’d encourage industry professionals to pause, reflect and resolve to enhance your brand’s relationship—it’s emotional appeal—to those same consumers. Why? More shoppers are making pointed, conscious decisions to buy—or not buy—based on a growing list of factors.

2020 PREDICTIONS: E-COMMERCE

eCommerce Models, Strategies Continue to Quickly Evolve

Three trends are dramatically impacting the future path to market for food and beverage brands

Betsy McGinn

December 20, 2019

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In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.

2020 PREDICTIONS: CONSUMER INSIGHTS

Four Key Consumer Behaviors Driving Purchase Patterns, Preferences

Four Your Consideration: NPD Group identifies tailwinds behind important consumer behaviors

Darren Seifer

December 19, 2019

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It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.

InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients

The report compiles data collected from the InsightsNow proprietary research community of Clean Label Enthusiasts

September 27, 2019

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"This long-term research initiative at InsightsNow applies behavioral science to generate insights for more informed Clean Label product decisions for our clients," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "One identified trend is concern around and attention to functional ingredients in products, so this past wave of the study looked at attitudes and lifestyle behaviors driving consumer choice in this area."

New Report to Help Food Brands Anticipate Fast-Changing Culinary Preferences

Leveraging an AI-Powered food trends and prediction platform, Tastewise analyzed billions of social media posts and photos, restaurant menus, reviews and recipes to reveal the latest trends

September 25, 2019

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Using AI, Tastewise goes beyond simply knowing which foods are currently trending, to understanding why they’re trending, giving food brands critical insights and more lead time to prepare for the future market demands.

Survey Shows Millennials Consume the Most Soy

Annual United Soybean Board Food Industry Insights survey finds an increased demand for soy among millennials nationwide, opening new market opportunities for food companies

September 4, 2019

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While soy protein and beverage consumption has risen among millennials, industry trends among all age demographics show potential for market growth as consumers prioritize healthy food choices and sustainably produced foods. The plant-based foods category grew by 20% between 2017 and 2018, outpacing sales of all retail foods by 10-times.

Meet Gen Z: An Introduction to the Next Most Influential Cohort

Hear from Gen Z consumers as they discuss their ultimate decision drivers at New Products Conference

August 29, 2019

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Maeve Webster, Menu Matters, will engage Gen Z participants to talk about how they consider a manufacturer’s ethics, transparency, ingredient sourcing, geopolitical issues, uniqueness, etc.

CANNABIS PRODUCTS | AUGUST 2019

Appealing to consumers at the middle of the cannabis market key to successful branding

FOCUS ON BRANDING: Capturing the center

Jean-Pierre Lacroix

August 19, 2019

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A key element in supporting long-term growth for cannabis retailers and brands is to become customer-centric and clearly understand the needs and aspirations of the given emerging target groups.

Retail State of the Industry

Retail Foods & Beverages: Moving at the Speed of Life

With its 2019 Retail New Products Annual, Prepared Foods takes a deliberate category-by-category approach to analyze new tastes, trends and technologies.

July 29, 2019

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In preparing for its annual outlook on 2019, global new products tracker Innova Market Insights identified its top 10 trends influencing all food and beverage categories. These developments certainly express themselves in Prepared Foods' category overviews.

Despite trends that show consumer eating behaviors gravitating toward snacks, meals and sides, especially ones that feature convenience, still appeal to consumers who prepare food at home.

A focus on clean label and simple ingredients has boosted the number of introductions in the category, and new technology in frozen foods has given processors an opportunity to capitalize on “fresh” claims that were previously unattainable.

Here, we’ve collected a smattering of new meals and sides products that run the gamut of organic rices to healthy pastas and meal kits that target specific day-parts.

Posted: March 10, 2017