Items Tagged with 'consumer behavior'

Sustainability-marketed products now account for more than a quarter of US CPG sales. The findings highlight continued consumer demand and long-term growth opportunities for brands.

New survey data shows most consumers are concerned about ultra-processed foods but continue purchasing them for convenience. Taste, affordability and shelf life remain key drivers shaping real-world decisions.

Only 37% of consumers prioritize taste when shopping online, while health goals and nutrition rank higher. The report also highlights growing comfort with data sharing and notable differences between retirees and non-retirees.

A new industry campaign spotlights the CPG sector’s push for clearer labels, accessible information and stronger consumer confidence. With initiatives like SmartLabel, Facts Up Front and TruthAboutIngredients.org, brands aim to meet rising expectations for transparency in 2026 and beyond.

While tracking cultural conversations around demonized ingredients is essential, immediate action to remove them from the food supply is not always necessary.

This article examines current and emerging trends in flavors and colors snack and bakery products.

More than half of all participants in a recent survey report actively reducing their sugar consumption. US consumers also try to limit or reduce purchases of high sugar ingredients. Interestingly, consumers are unwilling to give up indulgences and they also look for healthier versions of indulgent foods.

The latest IFIC Spotlight Survey seeks to identify the most pressing food safety concerns for Americans. Survey takers selected microbial concerns, such as the presence of E. coli, and the presence of heavy metals in food as the primary issues of concern.

Bottled water products compete with other packaged drinks, but not tap water. Most bottled water drinkers consume both tap water and bottled water, packaged conveniently in 3 and 5-gallon for the home and office, or at retail 1 and 2.5 gallon or individual size commonly sold by the case. 

Together, these trends demonstrate a wide variety of factors that cross consumers’ minds when deciding what they want to buy, and from which brands. To stay relevant in today’s marketplace, brands need to understand these trends and how their influence can impact purchase decisions.