consumer behavior

InsightsNow’s New Wave of Clean Label Research Uncovers Consumer Misperceptions about Functional Ingredients

The report compiles data collected from the InsightsNow proprietary research community of Clean Label Enthusiasts

September 27, 2019

"This long-term research initiative at InsightsNow applies behavioral science to generate insights for more informed Clean Label product decisions for our clients," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "One identified trend is concern around and attention to functional ingredients in products, so this past wave of the study looked at attitudes and lifestyle behaviors driving consumer choice in this area."

New Report to Help Food Brands Anticipate Fast-Changing Culinary Preferences

Leveraging an AI-Powered food trends and prediction platform, Tastewise analyzed billions of social media posts and photos, restaurant menus, reviews and recipes to reveal the latest trends

September 25, 2019

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Using AI, Tastewise goes beyond simply knowing which foods are currently trending, to understanding why they’re trending, giving food brands critical insights and more lead time to prepare for the future market demands.

Survey Shows Millennials Consume the Most Soy

Annual United Soybean Board Food Industry Insights survey finds an increased demand for soy among millennials nationwide, opening new market opportunities for food companies

September 4, 2019

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While soy protein and beverage consumption has risen among millennials, industry trends among all age demographics show potential for market growth as consumers prioritize healthy food choices and sustainably produced foods. The plant-based foods category grew by 20% between 2017 and 2018, outpacing sales of all retail foods by 10-times.

Meet Gen Z: An Introduction to the Next Most Influential Cohort

Hear from Gen Z consumers as they discuss their ultimate decision drivers at New Products Conference

August 29, 2019

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Maeve Webster, Menu Matters, will engage Gen Z participants to talk about how they consider a manufacturer’s ethics, transparency, ingredient sourcing, geopolitical issues, uniqueness, etc.

CANNABIS PRODUCTS | AUGUST 2019

Appealing to consumers at the middle of the cannabis market key to successful branding

FOCUS ON BRANDING: Capturing the center

Jean-Pierre Lacroix

August 19, 2019

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A key element in supporting long-term growth for cannabis retailers and brands is to become customer-centric and clearly understand the needs and aspirations of the given emerging target groups.

Retail State of the Industry

Retail Foods & Beverages: Moving at the Speed of Life

With its 2019 Retail New Products Annual, Prepared Foods takes a deliberate category-by-category approach to analyze new tastes, trends and technologies.

July 29, 2019

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In preparing for its annual outlook on 2019, global new products tracker Innova Market Insights identified its top 10 trends influencing all food and beverage categories. These developments certainly express themselves in Prepared Foods' category overviews.

Applying Clean Label Values to Food and Beverage Packaging

Consumers are looking critically at retail product packaging with an eye toward environmentally friendly alternatives

Robert Garrison

June 17, 2019

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A majority of grocery shoppers believe that packaging can leave undesirable chemicals in their foods and beverages.

Study Shows American Adults are Consuming Cannabis Products to Reduce Use of Prescription Medications

According to Radius Global Market Research, more than 44 million adults (57%) aged 55 and older used cannabis for pain management in 2018

June 5, 2019

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The overarching finding in the report shows that American adults are increasingly consuming Cannabis/Hemp products for medical reasons.

Will Meal Kits Continue to Resonate in 2019?

Millions of consumers have easy access to meal kits through online and in-store retail

March 12, 2019

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Over the past year, a deluge off acquisition and collaboration deals between kit manufacturers and retailers has created a groundswell of media conversation, consumer awareness and retail distribution points for meal kit offerings.

Gen Z Makes its Mark on Restaurants, Eating Trends

The oldest of Generation Z will be 22 years old this year

February 27, 2019

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Growing up with a focus on the flavor and function of food rather than brand will make Gen Zs more challenging for food marketers to reach

Despite trends that show consumer eating behaviors gravitating toward snacks, meals and sides, especially ones that feature convenience, still appeal to consumers who prepare food at home.

A focus on clean label and simple ingredients has boosted the number of introductions in the category, and new technology in frozen foods has given processors an opportunity to capitalize on “fresh” claims that were previously unattainable.

Here, we’ve collected a smattering of new meals and sides products that run the gamut of organic rices to healthy pastas and meal kits that target specific day-parts.

Posted: March 10, 2017