hi Seltzer Launches Hemp Beverages, Partners with Total Wine & More
The brand’s hemp seltzers will be available in six flavors.
hi Seltzer is debuting a line of hemp-derived delta-9-THC seltzers, alongside announcing a national distribution deal with Total Wine & More.
The strategic partnership with Total Wine & More means hi Seltzer is available in California, Texas, Arizona and Florida, while deploying to other states where Total Wine & More is available through the beginning of 2025.
Made with 0 calories, 0 sugar and 0 alcohol, the seltzers feature only three ingredients. The new product is created with the same formulation as the original hi Seltzer, adapted for hemp-derived THC. The seltzers are sold in 12-oz. cans with 5 mg of hemp-derived THC. They’re available in six flavors: Lemon Line, Pineapple, Peach, Watermelon, Wild Berry and Real Cherry.
"Innovation backed by science is at the heart of our brand, and as more consumers become educated on emerging cannabinoids, we have seen the rising demand for our award-winning, best-tasting products,” said hi Seltzer CEO Lou Police. “By introducing the new delta-9 product and entering this far-reaching distribution deal with Total Wine & More, we aim to satisfy the demand of our current customers while attracting new consumers to our beverages.”
hi Seltzer is available online and at over 4,000 retailers nationwide in 23 states.
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