Mela Water Joins the Calypso Beverage Platform
Mela is a provider of premium watermelon waters and participates in the rapidly growing plant-based functional hydration category

KJ Holding Corp, the owner of Calypso Lemonades, announced the acquisition of Mela Water (“Mela”). The transaction brings together two complementary, high-performing brands, disrupting their respective categories and will allow both brands to leverage the robust business platform behind Calypso. Mela is a provider of premium watermelon waters and participates in the rapidly growing plant-based functional hydration category while Calypso has ascended to the top of the lemonade category with its innovative line of flavored lemonades and continues to take market share through category-leading velocity.
Mela’s premium portfolio of watermelon waters contains electrolytes and antioxidants with a focus on delivering amazing taste. The line-up including Original, Passionfruit, Pineapple, and Ginger along with Mela’s “tropical escape” brand positioning is resonating with consumers and differentiating the brand within the plant-based functional hydration category. Mela brings an incremental consumer to the Calypso platform while also appealing to the already broad consumer base behind Calypso.
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