Wyld has launched Wyld Works, a community and climate-focused initiative guided by four pillars: Combating the War on Drugs, Environmental Sustainability, Health and Wellness, and Social and Racial Justice.

"We recognize that our efforts alone will never be enough to create the change we envision, but that won't stop us from doing everything in our power to move the needle," said Aaron Morris, CEO and co-Founder of Wyld. "Wyld Works is about redefining what success looks like — moving beyond profits to prioritize people, planet and progress."

Wyld Works will guide the company's flagship brands — Wyld, Wyld CBD and Good Tide — ensuring each is aligned with eco-friendly practices, from sustainable sourcing to packaging. This program not only guides the internal roadmap for operations — it also offers consumers a tangible way to support brands that align with their values.

Coinciding with the launch of Wyld Works, the company is also releasing its 2024 Impact Report, which shows progress across environmental and social metrics. Highlights include:

• 100,000 trees planted across all nonprofit partners and employee-led efforts since the program's inception
• Over 75,000 meals donated in 2024 to help combat food insecurity
• More than 365 expungements achieved in 2024 through Wyld's restorative justice efforts, with more than 1,300 records cleared with Wyld's previous support
• 100,000 pounds of ocean-bound trash removed in 2024, thanks to Good Tide's partnership with Ocean Blue Project
• 41 new community partners joined Wyld's network in 2024, expanding staff volunteer opportunities and amplifying local impact

Since launching in 2016, Wyld has made strides in advancing its sustainable sourcing strategy. The company has matched 100% of its energy usage across all facilities with green power since 2021, earning recognition as an EPA Green Power Partner. Packaging innovations have included switching to environmentally friendly inks, launching Good Tide with recyclable and compostable materials, and developing compostable pouches for both Wyld Ones and Canadian-made products. Wyld has also transitioned to FSC-certified cardboard for its shipping materials and shifted to concentrated, Green Seal and EcoLogo-certified cleaning products to reduce shipping emissions and chemical waste.

"These efforts are not new to Wyld, but Wyld Works gives them a home — a unified platform that allows us to deepen our responsibility as a growing business," Morris said. "We believe success isn't just about revenue — it's about impact and leading by example."