Horticulture Co., Allen Iverson Launch Hemp Beverages at Circle K
Program to launch in Florida, Carolinas before full U.S. expansion.
Horticulture Co., the parent company behind the hemp THC beverage brand Tempter's, has partnered with former professional basketball player Allen Iverson's to launch Iverson hemp beverages powered by Viola at Circle K.
As part of the program, Circle K will carry exclusive offerings available only in its stores, including the Allen Iverson "Sneaker Box" Variety Pack — a limited-edition, collectible release designed to capture the energy of sneaker culture. Packaged to resemble a premium sneaker box, the variety pack blends Iverson's impact in sports and fashion with beverage innovation.
"Allen Iverson has always been a game-changer — and this program is no different," says Saf Sadiq, CEO, Horticulture Co. "By making our beverages part of the core THC offerings in its stores and tying in exclusive drops like the Sneaker Box, Circle K is setting the pace for this industry. We're beyond excited for the first phase of this partnership and look forward to developing it further with more innovation and exciting offerings in the future, all with a focus on responsible retailing of this fast-developing segment."
"As consumer preferences continue to shift toward wellness-focused and functional products, Circle K is proud to be at the forefront of responsible adult beverage retail in legal markets," adds Rebekah Stevenson, Circle K's head of packaged beverage. "Partnering on the national rollout of Allen Iverson's hemp beverage line with Tempter's allows us to meet growing demand with a product that aligns with our values — innovation, quality and safety. We're committed to offering customers new, regulated alternatives in a trusted environment, while leading the way in the evolving beverage space — responsibly."
The program officially launches in the fourth quarter of 2025 in North Carolina, South Carolina and Florida before a planned expansion across Circle K's U.S. store network in states where THC products are authorized for sale in 2026.
"I've always stood for being authentic and disrupting the game," Iverson notes. "Now Circle K has the REAL AI, and with my drinks, we're giving people something bigger than just a product — it's culture in a can."
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