Willie's Remedy+ has launched a $15 million Series A funding round led by Left Lane Capital, with participation from Second Sight Ventures, to accelerate national retail expansion and continue product innovation.

In less than a year since launch, Willie's Remedy+ has sold more than 400,000 bottles.

"This funding marks a major milestone as we build on our early momentum and bring Willie's Remedy+ to shelves across the country," said Greg Serrao, co-founder and CEO of JuneShine Brands, which provides sales, marketing and distribution services to the brand. "We've proven demand online, and now we're ready to replicate that success at retail."

Willie's Remedy+ was created to offer an alternative to alcohol that delivers clarity, balance and connection — without hangovers. Inspired by Willie Nelson's lifelong relationship with cannabis, the brand reflects his belief in living authentically and using the plant responsibly. 

Each beverage is crafted with U.S.-grown hemp-derived THC, blended with CBD, CBG and L-theanine for a fast-acting, short-lasting experience. Effects typically begin within 15-30 minutes and taper after 60 to 90, making the drinks approachable for first-timers, the canna-curious and seasoned consumers alike.

"The biggest killer on the planet is stress, and I still think the best medicine is — and always has been — cannabis," Willie Nelson said. "I gave up alcohol and tobacco a long time ago and switched to pot. Marijuana should be recognized for what it is: a remedy. I'm excited to share my remedy with the world." 

Nelson has also been a vocal advocate for responsible hemp regulation, urging lawmakers to reject efforts to ban hemp at the federal level. 

"Banning hemp won't solve problems," Nelson said. "Smart regulation will."

Following a limited retail test with Total Wine & More, Willie's Remedy+ is preparing for a national retail rollout in early 2026, leveraging JuneShine Brands' established wholesaler and three-tier distribution network. The brand plans to launch with a 10-SKU portfolio, including 750 ml THC-Infused Spirits, 12-oz. THC-Infused Seltzers in flavors such as Strawberry Watermelon, Black Cherry Lime and Passion Fruit Orange Guava, and 2-oz. THC-Infused Shots mirroring the flagship spirit flavors.

"We're confident our strong online brand awareness will translate to serious velocities on shelf," Serrao said. "Over time, retail will become our primary growth engine." With fresh capital and growing demand, Willie's Remedy+ is gearing up for expansion with retail partners including Total Wine, Lowe's, Binny's, TXB and others nationwide in 2026.

Willie's Remedy+ also gives back to the farming community, beginning with a $40,000 donation to Willie Nelson's Farm Aid Foundation, supporting small American farmers with plans for continued contributions.