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Home » Authors » Justin J. Prochnow
Justin J. Prochnow

Justin J. Prochnow

Justin J. Prochnow is a Shareholder in the Denver office of the international law firm of Greenberg Traurig LLP. His practice concentrates on regulatory and legal issues affecting the food & beverage, dietary supplement and cosmetic industries. He can be reached at (303) 572-6562 or prochnowjj@gtlaw.com. Mr. Prochnow will be the keynote speaker on Day 2 of the Prepared FoodsR&D Applications Seminar Chicago, August 1-2, 2012 at Crowne Plaza Hotel O’Hare. For more information, and to register for the conference, please go to http://www.RDSeminarChicago.com.
Articles

ARTICLES

Food Labeling

Avoid Claims Court

Justinp
Justin J. Prochnow
October 15, 2012
No Comments
In the fierce competition for consumer dollars between companies in the food, beverage and supplement areas, trying to distinguish a product line from a slew of competing products often leads to aggressive labeling and marketing campaigns. Claim formulation is an integral part of labeling and advertising strategies.
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Food labeling

The Linguistics of Labeling

Justinp
Justin J. Prochnow
May 21, 2012
No Comments
Words matter. The selection of the ultimate set of words to effectively promote and sell products is the end-goal of marketing departments and companies everywhere—not just the food, beverage and supplement industries. The more persuasive the message, the better chance a company’s products will move off of the shelves and into consumers’ pantries.
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Hot Peppers

Civil Litigation: Are You Next?

Justinp
Justin J. Prochnow
February 15, 2012
No Comments
There’s no doubt regulatory agencies have ramped up the level of scrutiny given to food and beverage companies in the U.S. over the last several years. In 2011, the number of inspections by the Food and Drug Administration (FDA) increased dramatically as the agency sought to determine whether industry companies were in compliance with Current Good Manufacturing Practices (CGMPs).
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Full Bar

Weight Management: Hot Claims to Cool Substantiation

Justinp
Justin J. Prochnow
July 20, 2011
No Comments
The steady demand for weight-loss products has spread to include a wide range of food and beverage products. Many weight-loss products have moved towards claims with a focus on satiety, appetite suppression and thermogenesis. Novel methods in weight-loss claims require companies to make sure they have proper substantiation, however.
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Kids

Formulating Products for Kids

Justinp
Justin J. Prochnow
May 13, 2011
No Comments
Eye-catching colors and flavors attract kids, but nutrition attracts moms, when it comes to foods and beverages for children. Beyond this tug-of-war between parent and child, however, product developers also must be keenly aware of governmental programs, regulatory scrutiny and consumer advocacy groups focusing on foods for kids.
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Beverage

Innovative Beverages Enter New Grounds

Justinp
Justin J. Prochnow
May 13, 2011
No Comments
Beverages, particularly energy drinks, enhanced waters and RTD teas, are taking various approaches in promotions, ingredients and even processing to set themselves apart.
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Structure/Function Statements

Justinp
Justin J. Prochnow
October 28, 2010
No Comments

Structure/function statements describe the role of a nutrient or dietary ingredient intended to affect normal structure or function in humans. They may also characterize the means by which a nutrient or dietary ingredient acts to maintain such structure or function.


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June 28, 2022

How Acacia Fiber Improves Active Nutrition

Consumers are looking for convenient, natural, and organic fortified products, such as bars, shots, or powder to fulfill their nutritional needs and to answer their quest for health benefits. This webinar will highlight why you should use our fabulous prebiotic acacia fiber. inavea™ PURE ACACIA is an all-natural, organic, and Non-GMO Project Verified dietary fiber, perfect for clean labeling.

July 28, 2022

It’s Only Natural! Natural, Organic Food, Beverage Options Continue to Grow with Clean Label Appeal

Consumer surveys conducted by Innova Market Insights during the past two years demonstrate a range of perceptions regarding natural and organic. In the 2020 Innova Health & Nutrition Survey, consumers most associated the concept of “clean” labeling/eating with natural and organic ingredients, as well as no additives/preservatives.

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