Joe Farinella is the Vice President of R&D for Imbibe, Inc., an industry-leading beverage development company focused on formulating and commercializing cutting-edge products across all beverage categories. The former leader of Gatorade’s Domestic Product Development Team, he has nearly 20 years of experience in developing and launching new food and beverage products. He can be reached at jfarinella@imbibeinc.com.
Whether it's the flavor of coffee or a caffeine buzz, more consumers are turning to foods rather than beverages to get their coffee or tea flavors and caffeine fix.
