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Home » Authors » Mark Brandau

Articles by Mark Brandau

Cucumber Wasabi Ranch

Datassential Finds Global Flavors are Taking Off—Even When Most Consumers Cannot

Taste Still Travels: Regional and global flavors are popping up in every daypart and menu category
Mark Brandau
September 9, 2020
No Comments
Six months into a global pandemic and safe-at-home quarantine orders, most Americans have dropped travel plans and dramatically reduced away-from-home dining.
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Noodles & Company Bowl of Noodles

Datassential Finds Restaurant Menus Should Milk Dairy for All it's Worth

Say Cheese: Cheese, yogurt, and other dairy products present opportunities to keep restaurant dishes and retail displays interesting, while selectively marketing health cues
Mark Brandau
June 11, 2020
No Comments
Cheese and dairy remain as popular as ever with consumers and retain their reputation for versatility among menu makers. It highlights just how ideally positioned this food category is for the near term, when the world is still dealing with the Coronavirus pandemic.
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Handheld Chicken Pot Pie and Buttermilk Ranch MegaBites

Menu Hot Spot? Snacking.

Datassential finds small portions pack the potential for outsize impact.
Mark Brandau
February 11, 2020
No Comments
Insights from Datassential's new Snacking Keynote Report support the notion that snacking is ingrained in consumer lifestyles. It has become a "fourth daypart" satisfying a consumer's need for taste, variety, freshness, and value—not just for empty calories between meals or late at night.
Read More
Datassential logo

Potential for Cannabis in Foodservice Exists, Survey Reveals

Datassential report finds that health drives interest in CBD, THC products.
Mark Brandau
December 3, 2019
No Comments

There is enough interest in THC- or CBD-infused foods and beverages that such items could be a growth area for some foodservice brands, but marketing those items in the right way — and in the right venue — will be challenging.


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Giant Food store in Olney, Md.

What's In Store: Datassential Finds Prepared Foods Growing in Supermarket Foodservice

Approximately 1,000 survey respondents said the quality and variety of prepared foods and beverages at grocery stores has improved.
Mark Brandau
October 14, 2019
No Comments
Operators of supermarket delis, bakeries, and prepared-food areas recently have found a recipe for success: Two out of every three surveyed for Datassential's Supermarket Prepared Keynote Report said their foodservice sales increased in the past year.
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Affogato

Sweet, Savory Desserts on Restaurant Menus

The (Not Only) Sweet Spot: Datassential's latest report finds growing appeal for savory, ethnic desserts
Mark Brandau
May 6, 2019
No Comments
While there's good reason to have plenty of chocolate chip cookies and vanilla ice cream on hand for the 93% of consumers who have had a dessert in the past week, the appeal of things like savory ingredients and ethnic varieties will continue to grow for this eating occasion.
Read More
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Four Healthy Eating Trends to Watch for in 2021

The uncertainty of 2020 had consumers seeking comforting snacks, but 2021 should see healthier eating habits return. From dried fruits and veggies to chickpea flour, these trends will shape 2021.

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