Articles by Kim Lopez-Walters

As economic pressure, anxiety and rapid technological change reshape how consumers eat, brands must rethink product design, sourcing and communication. The year ahead will reward companies that blend performance, pleasure and purpose—and help people feel better in an uncertain world.

In 2025, consumers will increasingly view food as part of their overall wellness routine. They expect meals to support not just physical health but also mental well-being and mood enhancement. This shift continues to drive the desire for functional foods—think beverages fortified with adaptogens, snacks rich in prebiotics/probiotics, and nutrient-dense meal replacements.