This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Partnership to bring label transparency to consumer packaged goods
December 8, 2016
Together, Nielsen and Label Insight will develop and maintain a CPG industry retail and consumer measurement capability incorporating food, beverage and non-food ingredients, nutrients and US government regulated product attributes.
Three-fourths of consumers would pay more for products that offer complete transparency
September 13, 2016
The study examines the specific information consumers seek from brands, how they want to access that information, and how that information affects purchase behavior.
Label Insight study reveals insights into consumer demand for product transparency and its impact on the food industry
June 30, 2016
Currently, only 12% of consumers rank brands as their most trusted resource for information about what is in their own food, but 67% of consumers believe it is the brand or manufacturer's responsibility to provide consumers with this information, demonstrating a clear gap between consumer expectations and the information brands are providing.